A social media advisor helps individuals and companies to present themselves in a positive and consistent way on business and social media networks. They help to create and run social media campaigns, drive engagement with users through social media posts and ultimately aim to drive sales or desired actions on social media platforms.
Demand for these types of advisors has grown in recent years with the increasing uptake of social media networks by users from all demographics. Managing a social media profile can be a demanding job that requires regular posting of relevant content and responding to comments from followers. In fact, the role of a social media manager or consultant is expected to see job growth of 10% per annum over the next decade. Companies and individuals are realizing that the impact of social media is becoming more important to their brand and are seeking professional help to achieve their desired outcomes.