Lanyards are a great way for employees to not only promote their respective companies, but also hold important documents in place. They are a very identifiable part of the business world that can be seen on a daily basis. Just attend any corporate convention, and you are bound to see a business lanyard.
Branded lanyards are used by companies to promote their businesses. They may have catchy sayings or colors that are a company trademark. Basically, lanyards are decorative tools utilized by businesses to get your attention. Think of them as a form of advertising.
In addition to identifying the user, a lanyard also is a huge part of brand recognition for many companies. This is because they display company logos, which makes the company more memorable. A branded lanyard allows a company to advertise something important, and it is also a functional tool for the employee.