In giving, you shall receive. This is the essence of providing gifts for customers be it at the store front or the online shopping level. It’s about time enterprises think of new and creative ways of generating repeat business.
If you think that your product or service will sell itself because it’s superior to the competition, you might as well forget about advertising. Creating a need or a niche is the long-term goal. But gifting is what gets the prospect through the door.
So be wary of the gifts that you give. They shouldn’t be just ordinary presents if you intend to stand out from your competitors. Some timely examples may be hand sanitizers, stylish masks, and trendy gloves in well-thought-out gift wraps.
They won’t cost you an arm and a leg. But for sure, your clients will appreciate the gesture. When you can’t get creative with your giveaways, it’s much better to give nothing at all.