Colored Crew Socks are the most popular variety. The crew sock provides for full coverage over the ankle and shin. Socks in colors and patterns are becoming the most popular style. Celebrities are building brands based on sock patterns that match the personalities of the celebs and the brands they represent. The sock industry is booming. Many consider it an essential accessory. For some, the socks replace the tie as a form of self-expression in the wardrobe. Colored Crew Socks provide an ideal canvas for artists, designers, and celebrities to express their unique views, personalities, messages, self expression and empowerment statements. Using socks to express a brand’s philosophy is a creative way brand managers are using to expand the marketing power of the celebrities they represent. As celebrities become influencers they seek to formulate and articulate unique and powerful ways to make a statement.