Storytelling is an activity that has been with humankind right from our origins and engaging people with a compelling narrative remains just as effective today. Just like brands employ their stories to attract customers, product managers also need to create a compelling and coherent story about their project for their team. Product manager storytelling is not about creating fiction but rather about explaining why the motivating idea of a project is interesting, how it will help the user, why users need it and the problems that it sets out to solve. It involves creating a scenario that shows how the project actually helps people.
The reason a product manager needs to be a great storyteller about their product is that they will work with almost all people involved in the product development process. They must be able to convince and communicate the product vision that is being created through coding, design, branding and manufacturing and all the people that are involved.