Pride store merchandise can vary depending on where you are and what type of products the shop offers. Typically, you’ll find apparel and accessories as well as flags, stickers, and social justice literature that reflects the mission of equality that most stores focusing on pride support. Spending your money at these small businesses can go a long way in helping them reach their social, cultural, and political goals.
Celebrating one’s gender, sexuality, choices, and appearance has grown more and more normalized over the years. While there is still a lot of work to be done to help the community feel safe and equal, pride parades, pride celebrations, and pride apparel have become celebratory for all sorts of people, even those who identify as heterosexual and binary. The next time you’re in a store, spend some money so you can feel good about who you’re helping and the message you’re supporting.