Lead generation is an important part of what we do as marketers. So what exactly is lead generation, and what should you know about it? Read on to find out and learn more about what this process entails.
- What is lead generation? Lead generation, in a nutshell, involves finding prospects for your business who are likely to buy from you or provide some other type of value. This article will explore the 3 things that every marketer needs to know about how to generate leads effectively.
1) Start with good data: One thing that all marketers need when they’re generating leads is good data – both qualitative and quantitative information. The quality of the data will depend largely on what kind of business you have; if it’s a BtoB business, you likely want to generate leads that are more than just email addresses.
2) Make sure what you’re offering is compelling: Secondly, what’s in it for your leads? Why should they bother to provide their contact information or other data? What will they get out of the exchange that makes it worthwhile?
3) Know what makes a good lead: What differentiates a good lead from a bad one? Who is your target audience, and what do they need to succeed in their role within the organization? This information will help you understand what kind of data or contact information they’ll be most interested in providing.
By generating leads with good data and something valuable to offer them, marketers can ensure that they are making connections that will be beneficial for both parties.