As a real estate agent, you want to take the right decisions based on data coming from different sources. You will need a good tool to make sense of this data. A real estate CRM software program provides you all information about your prospects and clients. Now you do not have to go through several spreadsheets to find information about them. This information will be just a few clicks away. You can respond to property inquiries immediately without going through the inbox.
How much time your prospects are spending on your website? Did they open the email you sent to them? Know the stage of a home buying deal in progress. What has been the response of a prospect you contacted? You will have all this information and more. Keep track of your closings, sales pipeline, referrals and past clients. The CRM program has features like contact management, meeting scheduler, email templates and others.