Product manager storytelling is a skill that product managers need to master. It is the ability to tell compelling stories with your product and turn them into marketing campaigns. These stories may be about how you got started, why your product exists, or what it does for people who use it. The best product managers know how to create interesting and meaningful narratives that really connect with their audience. In this article, we will discuss 3 keys for product manager storytelling:
1) Creating an emotional connection: One of the most important aspects of product manager storytelling is creating an emotional connection with your audience. When people feel something emotionally, they are more likely to remember it and act on it. You want your listeners to feel invested in your story and connect with what you’re saying.
2) Being relatable: Another important aspect of product manager storytelling is making your listeners feel like they are part of your story. This is achieved by using language that makes them feel like they are in the same room as you while sharing an experience together, rather than simply listening to a product manager tell them about their product or service.
3) Being concise: product manager storytelling is all about hearing your product or service through the eyes of a customer. This means that you should limit yourself to sharing only what pertains to what they experienced and how it made them feel, rather than simply telling an elaborate story with every detail in place.
In conclusion, product manager storytelling is essential for building trust and strengthening relationships with customers. By being concise, authentic, and engaging, you can create a connection with them that will better understand your product or service and what it means to them.