Email marketing, like its predecessor direct marketing, is one of the most effective lead and revenue generating techniques for any business that wants to increase its sales. Regular emails are a way of keeping a company in the mind of the customer and, through carefully targeted newsletters and promotional offers, can drive company brand recognition and prime customers to choose them when they are ready to buy products and services.
The effectiveness of this type of marketing is dependent on how well the contents of the emails that are sent have been crafted. An email marketing creative agency provides copywriting and other services to ensure the message of an email is effective. They will develop an email marketing strategy, provide custom templates, create the content for the mails and provide segmentation, testing and reporting functions to test the effectiveness of the campaign.