A lot of people have no need or desire for an expensive smart phone. They certainly want one that has all the features they require but would prefer to not pay for a lot of costly extras that they will never use.
Most have need of some text messaging, a decent camera, some internet access and, oh yeah, some telephonic capability. Decent battery life would be a plus and improved resistance to being dropped on the floor would be a bonus as well.
A J3 Orbit review shows that it is the perfect budget priced phone for those who are in the market for one. It does all these things and even gets great reception of top of that. Durable, affordable and desirable in its relatively long list of features included in its very modest price, the J3 Orbit captures a lot of the middle segment of the market.