Similar jars can be difficult to tell apart, while a fresh batch may carry labels that sit slightly off centre or lose small text in the shelf lighting.
Shrinking the artwork to fit a familiar stock size is a quick response, but it can leave the front panel crowded and make application less forgiving.
A sounder process starts with the container, product and packing routine.
From there, the label dimensions, shape, adhesive, stock and finish can be selected for the job. That is why custom printed labels should be treated as part of production planning, not as decoration added at the end.
