Upcycling is a great way to reduce waste and create something new from old materials. The same idea can be applied to finding creative company names. Upcycling company names can provide an interesting and unique way for businesses to stand out in the market, while also demonstrating their commitment to sustainability.
The first step in upcycling a company name is brainstorming ideas. Consider words related to your business’s mission, industry, or product that could be used as part of the business name. It’s important to take into account any existing trademarks or copyrights when selecting a company name, so make sure you research any potential choices thoroughly before settling on one.
Next comes combining two words together into a portmanteau – this is where creativity really comes into play. A portmanteau combines different elements of two words in order to create an entirely new word with its own meaning and narrative associated with it. When creating a portmanteau for your upcycled business name, think about how those words interact with each other and what message they send about your brand identity as well as its commitment to sustainability.
